With continuous consumer interest in more complex, exotic and authentic flavors and fragrances, as well as the increasing use of these products as marketing tools and product differentiators, the global market for flavors and fragrances is forecast to remain stable and even to grow at a CAGR of 2.5% in next few years. The flavor and fragrance demand in US will grow by 3.7 percent annually in 2012 while 7 percent in Asia Pacific.

On the other hand, cases like phthalic esters and toxic perfume has been paid great attention throughout China, so that the industry will face both challenges and opportunities with growing consumer demands on natural and healthy products to achieve sustainable development and R&D innovation.